Adults in the UK: tell us about your nostalgic toy purchases

3 weeks ago 12

Adults interested in nostalgic toys such as Pokémon trading cards are behind a rise in UK toy sales, data shows. “Kidults,” or buyers aged 12 and over, are often linked to the fortunes of the UK toy industry, however it’s over-18s who appear to have driven the increase in sales in the first half of 2025.

Market research company Circana said games and puzzles, including Pokémon cards, are enjoying a fresh wave of popularity among nostalgic adults, helped by social media influencers brandishing their rare finds.

We’d like to hear from adults in the UK about their nostalgic toy purchases. What have you bought and why do you think they are so popular among adults? How much, on average, do you spend a month, and what is your most expensive purchase?

Share your experience

You can tell us about the toys you have bought by filling in the form below, or messaging us.

Your responses, which can be anonymous, are secure as the form is encrypted and only the Guardian has access to your contributions. We will only use the data you provide us for the purpose of the feature and we will delete any personal data when we no longer require it for this purpose. For true anonymity please use our

SecureDrop

service instead.

Tell us a bit about yourself (e.g. age and what you do for a living)

Optional

Tell us about the toys you have bought for yourself and the reasons behind your puchases

Please include as much detail as possible.

How much a month, on average, do you spend on toys and what is your most expensive purchase?

Please include as much detail as possible.

If you think it will add to your story, you can upload a photo here

Optional

Please note, the maximum file size is 5.7 MB.

Choose file