Celebrities are marketing products directly to their fans

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Celebrities are marketing products directly to their fans Stars are starting their own companies and marketing products directly to their fans. We talked to people following and making these deals, including John Legend who started his own skincare brand.

August 15, 20254:13 AM ET

Heard on Morning Edition

By 

Julia Ritchey

Celebrities are marketing products directly to their fans

Audio will be available later today.

Stars are starting their own companies and marketing products directly to their fans. We talked to people following and making these deals, including John Legend who started his own skincare brand.

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